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38

wolldecke schurwolle

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Soft demand (-49.0% this quarter) — this niche doesn't clear our bar today.

Market size 5Growth 1Conversion 3Competition 63Returns 73Price range 66Avg price 91Brand share 62Review moat 40Quality gap 42

Avg price

Great€56.17

avg listing price — sweet spot $15–$100

Returns

Good2.1%

return rate — above 5% kills the launch gate

Price range

Good€18.48–€141.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,539.41

avg incumbent reviews — the moat a new listing must climb

Market size

Bad€19K

€19K/yr · 155K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-49.0%

90-day search growth — must beat 0% to launch

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