Skip to content
40

winterdecke 135x200 extra warm

Skip it

Soft demand (-59.4% this quarter) — this niche doesn't clear our bar today.

Market size 9Growth 0Conversion 16Competition 68Returns 85Price range 90Avg price 95Brand share 58Review moat 19Quality gap 23

Avg price

Incredible€33.39

avg listing price — sweet spot $15–$100

Price range

Great€11.11–€71.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Great1.5%

return rate — above 5% kills the launch gate

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad15,021.37

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad€36K

€36K/yr · 84K searches

Growth

Bad-59.4%

90-day search growth — must beat 0% to launch

Products