50
winkekatze
Worth a lookShows low returns (1.6%), but soft demand (-26.8% this quarter) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Great357.14avg incumbent reviews — the moat a new listing must climb
Price range
Great€4.58–€57.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great38%top-5 click share — an open shelf
Avg price
Good€14.92avg listing price — sweet spot $15–$100
Brand share
Good65%top-5 brand share — brands hold most of the demand
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€84K€84K/yr · 381K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-26.8%90-day search growth — must beat 0% to launch