51
washi tape
Worth a lookShows low returns (0.5%), but prices mostly outside the sweet spot ($3.38–$12.60) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Great446.56avg incumbent reviews — the moat a new listing must climb
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Brand share
Good61%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Market size
Okay€164K€164K/yr · 613K searches
Avg price
Bad€7.69avg listing price — sweet spot $15–$100
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
Price range
Bad€3.38–€12.60cheapest to priciest tracked listing — scored on the share inside $15–$100