49
wash+dry
Skip itSoft demand (-40.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€23.94avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Price range
Great€7.67–€109.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good63%top-5 brand share — brands hold most of the demand
Review moat
Okay1,816.35avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad€76K€76K/yr · 220K searches
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-40.6%90-day search growth — must beat 0% to launch