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vileda professional
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great7.6%search→purchase rate — share of searches ending in a sale
Avg price
Great€15.40avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Price range
Good€2.51–€163.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,922.32avg incumbent reviews — the moat a new listing must climb
Market size
Okay€126K€126K/yr · 108K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand