55
vase
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but soft demand (-38.2% this quarter) keeps it on the watch list.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great28%top-5 click share — an open shelf
Review moat
Great335.17avg incumbent reviews — the moat a new listing must climb
Avg price
Great€15.38avg listing price — sweet spot $15–$100
Price range
Good€5.91–€36.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Good€450K€450K/yr · 2.6M searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-38.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand