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vanille kerzen
Skip itSoft demand (-61.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great33%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good864avg incumbent reviews — the moat a new listing must climb
Avg price
Good€13.34avg listing price — sweet spot $15–$100
Price range
Good€2.39–€29.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Market size
Bad€70K€70K/yr · 159K searches
Brand share
Bad98%top-5 brand share — brand-locked demand
Growth
Bad-61.1%90-day search growth — must beat 0% to launch