40
tefal set
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.6%return rate — above 5% kills the launch gate
Avg price
Great€95.34avg listing price — sweet spot $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay€51.16–€154.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,873.79avg incumbent reviews — the moat a new listing must climb
Market size
Okay€197K€197K/yr · 192K searches
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-32.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price