56
tasse
Worth a lookShows no brand lock-in (top 5 brands take 35% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible35%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Avg price
Great€17.03avg listing price — sweet spot $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Great€6.04–€47.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good712.39avg incumbent reviews — the moat a new listing must climb
Market size
Good€416K€416K/yr · 3.8M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-31.3%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand