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styroporeier
Skip itSoft demand (-94.2% this quarter) — this niche doesn't clear our bar today.
Review moat
Great258.9avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Avg price
Bad€7.33avg listing price — sweet spot $15–$100
Market size
Bad€23K€23K/yr · 61K searches
Growth
Bad-94.2%90-day search growth — must beat 0% to launch
Price range
Bad€4.18–€11.79cheapest to priciest tracked listing — scored on the share inside $15–$100