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stray kids album

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Soft demand (-36.2% this quarter) — this niche doesn't clear our bar today.

Market size 27Growth 7Conversion 10Competition 42Returns 98Price range 86Avg price 95Brand share 32Review moat 93Quality gap 19

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible€25.29

avg listing price — sweet spot $15–$100

Review moat

Great135.7

avg incumbent reviews — the moat a new listing must climb

Price range

Great€7.27–€76.97

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay€114K

€114K/yr · 591K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.8%

search→purchase rate — share of searches ending in a sale

Growth

Bad-36.2%

90-day search growth — must beat 0% to launch

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