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stoffservietten

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Soft demand (-25.4% this quarter) — this niche doesn't clear our bar today.

Market size 28Growth 12Conversion 18Competition 58Returns 45Price range 88Avg price 85Brand share 67Review moat 45Quality gap 65

Price range

Great€6.95–€93.76

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€19.06

avg listing price — sweet spot $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,006.9

avg incumbent reviews — the moat a new listing must climb

Returns

Okay3.4%

return rate — above 5% kills the launch gate

Market size

Okay€119K

€119K/yr · 439K searches

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Growth

Bad-25.4%

90-day search growth — must beat 0% to launch

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