63
stoffmalfarben
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Growth
Good+25.6%90-day search growth — must beat 0% to launch
Avg price
Good€12.33avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,966.98avg incumbent reviews — the moat a new listing must climb
Price range
Okay€5.30–€22.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€186K€186K/yr · 244K searches
Signals No Dominant Brand