48
stickvlies
Skip itSoft demand (-16.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Review moat
Good961.16avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good75%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay€4.25–€21.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€9.67avg listing price — sweet spot $15–$100
Market size
Okay€112K€112K/yr · 139K searches
Growth
Bad-16.7%90-day search growth — must beat 0% to launch