51
stickset
Worth a lookShows low returns (0.7%), but soft demand (-33.3% this quarter) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great432.03avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€11.74avg listing price — sweet spot $15–$100
Market size
Okay€202K€202K/yr · 1.0M searches
Price range
Okay€5.05–€20.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-33.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand