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stickgarn
Skip itSoft demand (-5.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Good576.16avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Price range
Okay€3.50–€21.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€150K€150K/yr · 319K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad€8.27avg listing price — sweet spot $15–$100
Growth
Bad-5.1%90-day search growth — must beat 0% to launch