43
sticken kinder
Skip itSoft demand (-48.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Review moat
Great340.73avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good67%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay€11.06avg listing price — sweet spot $15–$100
Price range
Okay€5.71–€20.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad€37K€37K/yr · 165K searches
Growth
Bad-48.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand