49
stickbuch
Skip itSoft demand (-68.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible11.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good€12.91avg listing price — sweet spot $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Price range
Okay€6.07–€21.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Bad€16K€16K/yr · 52K searches
Growth
Bad-68.3%90-day search growth — must beat 0% to launch