48
stabmixer wmf
Skip itSoft demand (-26.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great€47.42avg listing price — sweet spot $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Price range
Good€10.27–€157.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€270K€270K/yr · 167K searches
Review moat
Okay1,645.09avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Growth
Bad-26.4%90-day search growth — must beat 0% to launch