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stabkerzen rot
Skip itSoft demand (-51.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Review moat
Good690.1avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good€5.23–€25.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€11.75avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Market size
Bad€49K€49K/yr · 63K searches
Growth
Bad-51.8%90-day search growth — must beat 0% to launch