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spiel des jahres 2022
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great€16.03avg listing price — sweet spot $15–$100
Conversion
Great7.0%search→purchase rate — share of searches ending in a sale
Market size
Good€715K€715K/yr · 633K searches
Review moat
Good1,228.33avg incumbent reviews — the moat a new listing must climb
Price range
Good€10.72–€19.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand