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50

sojawachs für kerzen

Worth a look

Shows low returns (0.4%), but soft demand (-55.5% this quarter) keeps it on the watch list.

Market size 41Growth 0Conversion 54Competition 66Returns 98Price range 83Avg price 86Brand share 26Review moat 65Quality gap 40

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Avg price

Great€19.56

avg listing price — sweet spot $15–$100

Price range

Great€5.09–€70.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Review moat

Good882.1

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.4%

search→purchase rate — share of searches ending in a sale

Market size

Okay€214K

€214K/yr · 247K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Growth

Bad-55.5%

90-day search growth — must beat 0% to launch

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