45
silhouette portrait 3
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Market size
Good€606K€606K/yr · 161K searches
Avg price
Good€150.25avg listing price — sweet spot $15–$100
Review moat
Good1,202avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Price range
Bad€6.90–€475.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Signals High Price