35
scooby doo
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible€29.36avg listing price — sweet spot $15–$100
Price range
Great€7.00–€99.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,623.7avg incumbent reviews — the moat a new listing must climb
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-16.0%90-day search growth — must beat 0% to launch
Market size
Bad€23K€23K/yr · 298K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale