54
schwarze kerzen
Worth a lookShows beatable incumbent ratings (4.1★), but soft demand (-37.4% this quarter) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Great378.49avg incumbent reviews — the moat a new listing must climb
Competition
Great37%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Avg price
Okay€10.25avg listing price — sweet spot $15–$100
Price range
Okay€2.23–€21.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay€111K€111K/yr · 210K searches
Growth
Bad-37.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand