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Skip itSoft demand (-44.6% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.7%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Okay1,763.13avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.12avg listing price — sweet spot $15–$100
Competition
Bad70%top-5 click share — a locked-up shelf
Price range
Bad€5.82–€17.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad€27K€27K/yr · 46K searches
Growth
Bad-44.6%90-day search growth — must beat 0% to launch
Signals Low Review Barrier