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schneebesen
Skip itSoft demand (-36.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.0%search→purchase rate — share of searches ending in a sale
Market size
Good€525K€525K/yr · 686K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,880.5avg incumbent reviews — the moat a new listing must climb
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Okay€9.54avg listing price — sweet spot $15–$100
Price range
Bad€4.06–€17.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-36.5%90-day search growth — must beat 0% to launch