47
runder spiegel
Skip itSoft demand (-25.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible€29.90avg listing price — sweet spot $15–$100
Price range
Great€8.16–€82.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Review moat
Good1,034.7avg incumbent reviews — the moat a new listing must climb
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay€211K€211K/yr · 564K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-25.4%90-day search growth — must beat 0% to launch