57
regenbogen
Worth a lookShows no brand lock-in (top 5 brands take 28% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible28%top-5 brand share — no brand owns this niche
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Price range
Good€2.12–€40.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+19.5%90-day search growth — must beat 0% to launch
Review moat
Okay1,673.67avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€9.80avg listing price — sweet spot $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€62K€62K/yr · 403K searches
Signals No Dominant Brand