45
räucherwerk
Skip itSoft demand (-35.9% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great€17.46avg listing price — sweet spot $15–$100
Price range
Good€8.42–€32.52cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,233.57avg incumbent reviews — the moat a new listing must climb
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Market size
Okay€185K€185K/yr · 347K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-35.9%90-day search growth — must beat 0% to launch