46
pumpkin spice kerze
Skip itSoft demand (-56.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great€20.54avg listing price — sweet spot $15–$100
Review moat
Great453.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Price range
Good€3.49–€32.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Brand share
Bad94%top-5 brand share — brand-locked demand
Market size
Bad€50K€50K/yr · 46K searches
Growth
Bad-56.5%90-day search growth — must beat 0% to launch