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46

polster 70x90

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Soft demand (-15.9% this quarter) — this niche doesn't clear our bar today.

Market size 31Growth 17Conversion 55Competition 33Returns 90Price range 90Avg price 95Brand share 32Review moat 22Quality gap 57

Avg price

Incredible€30.17

avg listing price — sweet spot $15–$100

Returns

Great1.2%

return rate — above 5% kills the launch gate

Price range

Great€11.64–€66.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Good4.6%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay€139K

€139K/yr · 101K searches

Review moat

Bad10,324

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-15.9%

90-day search growth — must beat 0% to launch

Reviews