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50

poi

Worth a look

Shows beatable incumbent ratings (4.1★), but a small market ($40K/yr) keeps it on the watch list.

Market size 10Growth 51Conversion 22Competition 45Returns 62Price range 87Avg price 83Brand share 39Review moat 81Quality gap 91

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Price range

Great€11.82–€44.08

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great€18.34

avg listing price — sweet spot $15–$100

Review moat

Great378.95

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Growth

Good+22.4%

90-day search growth — must beat 0% to launch

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad€40K

€40K/yr · 127K searches

Products