45
passiertuch
Skip itPrices mostly outside the sweet spot ($3.70–$6.75) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great10.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,003.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay€197K€197K/yr · 340K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Avg price
Bad€5.30avg listing price — sweet spot $15–$100
Price range
Bad€3.70–€6.75cheapest to priciest tracked listing — scored on the share inside $15–$100