43
passepartout
Skip itA small market ($38K/yr) — this niche doesn't clear our bar today.
Review moat
Great414.33avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.08avg listing price — sweet spot $15–$100
Price range
Okay€3.45–€20.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Market size
Bad€38K€38K/yr · 237K searches