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party deko
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Competition
Great21%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Avg price
Good€14.17avg listing price — sweet spot $15–$100
Price range
Good€3.32–€153.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,318avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.2%90-day search growth — must beat 0% to launch
Market size
Okay€137K€137K/yr · 979K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand