45
palo santo
Skip itSoft demand (-23.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Review moat
Okay2,061.4avg incumbent reviews — the moat a new listing must climb
Price range
Okay€5.05–€22.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.43avg listing price — sweet spot $15–$100
Market size
Okay€152K€152K/yr · 171K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-23.8%90-day search growth — must beat 0% to launch