51
ostereier
Worth a lookShows low returns (0.2%), but soft demand (-99.1% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Brand share
Great41%top-5 brand share — no brand owns this niche
Review moat
Great184.56avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€160K€160K/yr · 680K searches
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Avg price
Okay€9.14avg listing price — sweet spot $15–$100
Price range
Bad€3.26–€15.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-99.1%90-day search growth — must beat 0% to launch