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omnia
Worth a lookShows low returns (0.9%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great€47.07avg listing price — sweet spot $15–$100
Review moat
Great397.91avg incumbent reviews — the moat a new listing must climb
Price range
Great€7.35–€119.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+38.8%90-day search growth — must beat 0% to launch
Market size
Good€474K€474K/yr · 377K searches
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand