35
ninja silikon einsätze
Skip itSoft demand (-54.3% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,289.87avg incumbent reviews — the moat a new listing must climb
Avg price
Okay€10.88avg listing price — sweet spot $15–$100
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad€90K€90K/yr · 112K searches
Price range
Bad€6.44–€17.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
Growth
Bad-54.3%90-day search growth — must beat 0% to launch