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57

nähgarn

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 54Growth 19Conversion 56Competition 81Returns 97Price range 71Avg price 68Brand share 67Review moat 31Quality gap 30

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Competition

Great34%

top-5 click share — an open shelf

Price range

Good€2.00–€47.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€14.16

avg listing price — sweet spot $15–$100

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Conversion

Good4.7%

search→purchase rate — share of searches ending in a sale

Market size

Good€371K

€371K/yr · 559K searches

Review moat

Okay3,385.8

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Trend