50
nackenrolle
Worth a lookShows beatable incumbent ratings (4.3★), but soft demand (-12.5% this quarter) keeps it on the watch list.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good61%top-5 brand share — brands hold most of the demand
Avg price
Good€14.91avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Price range
Good€6.22–€27.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,739.14avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Market size
Okay€161K€161K/yr · 385K searches
Growth
Bad-12.5%90-day search growth — must beat 0% to launch