51
milchkännchen
Worth a lookShows no brand lock-in (top 5 brands take 54% of clicks), but soft demand (-29.0% this quarter) keeps it on the watch list.
Brand share
Great54%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Market size
Good€334K€334K/yr · 635K searches
Review moat
Okay1,591.56avg incumbent reviews — the moat a new listing must climb
Price range
Okay€5.07–€24.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay€10.32avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-29.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand