32
metal
Skip itA small market ($27K/yr) — this niche doesn't clear our bar today.
Returns
Great1.5%return rate — above 5% kills the launch gate
Review moat
Good629.62avg incumbent reviews — the moat a new listing must climb
Avg price
Good€14.29avg listing price — sweet spot $15–$100
Price range
Good€6.26–€24.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€27K€27K/yr · 182K searches