45
mehlstreuer
Skip itSoft demand (-66.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Great105.07avg incumbent reviews — the moat a new listing must climb
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay€5.54–€19.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad€8.56avg listing price — sweet spot $15–$100
Market size
Bad€69K€69K/yr · 135K searches
Growth
Bad-66.1%90-day search growth — must beat 0% to launch