37
measuring cups
Skip itA small market ($37K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Price range
Okay€2.25–€23.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay€10.23avg listing price — sweet spot $15–$100
Review moat
Okay3,188.06avg incumbent reviews — the moat a new listing must climb
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Market size
Bad€37K€37K/yr · 81K searches
Growth
Bad-31.8%90-day search growth — must beat 0% to launch