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51

matratzenschoner 120x200

Worth a look

Shows searches that convert (13.0% search→purchase), but soft demand (-13.3% this quarter) keeps it on the watch list.

Market size 52Growth 18Conversion 96Competition 38Returns 80Price range 71Avg price 68Brand share 46Review moat 19Quality gap 50

Conversion

Incredible13.0%

search→purchase rate — share of searches ending in a sale

Returns

Great1.7%

return rate — above 5% kills the launch gate

Price range

Good€9.15–€29.66

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€14.16

avg listing price — sweet spot $15–$100

Market size

Good€311K

€311K/yr · 168K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad15,553.95

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Products