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60

matratze 90x200

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 96Growth 23Conversion 19Competition 66Returns 97Price range 46Avg price 87Brand share 64Review moat 25Quality gap 63

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Market size

Incredible€3.5M

€3.5M/yr · 3.5M searches

Avg price

Great€67.40

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay€36.21–€174.73

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Bad4,012.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-3.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.5%

search→purchase rate — share of searches ending in a sale

Reviews