58
matratze+160x200+testsieger
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Returns
Great1.1%return rate — above 5% kills the launch gate
Brand share
Great44%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Avg price
Good€143.39avg listing price — sweet spot $15–$100
Market size
Good€321K€321K/yr · 130K searches
Review moat
Okay2,060.32avg incumbent reviews — the moat a new listing must climb
Growth
Bad-1.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Price range
Bad€66.36–€354.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price